TCF POST Report

SEATTLE – Brooks Running grew revenue 12% in the first three quarters of 2026, extending its streak to 13 consecutive quarters of growth. Demand for its performance footwear and apparel stayed strong worldwide, and the brand grew in every region.

“As we expand the Brooks brand globally, we’re constantly pushing ourselves to rethink what’s possible,” said CEO Dan Sheridan, who credited the company’s teams around the world for the results.

Year-to-date highlights

  • 12% total revenue growth
  • 24% growth in Europe, the Middle East and Africa
  • 9% growth each in the Americas and Asia-Pacific
  • 11% footwear growth; 18% apparel growth

Market position

Premium performance running footwear ($100+) drove double-digit gains in the U.S. Three Brooks franchises, Adrenaline GTS, Ghost and Glycerin, ranked among the top six nationally at U.S. retail. At specialty retail, Brooks held five of the top seven styles and the No. 1 position in Q3. It also took No. 1 in German adult performance running footwear with the market’s top two styles. In a global runner survey, Brooks ranked first for both training and race-day footwear for the third straight year, and 87% of respondents expect to maintain or increase event participation.

Record-breaking moment

Brooks athlete Josh Kerr broke the 27-year-old mile world record at the London Diamond League in July, running 3:42.66. He had publicly declared the goal, called Project 222, four months earlier. Brooks built custom Hyperion Elite race-day product for the attempt and says the project will inform future development. Kerr later won 1500m gold at the World Athletics Ultimate Championship in Budapest.

Product momentum (Q3, year over year)

  • 68% growth for the Hyperion Elite racing franchise
  • 44% growth in trail, led by Ghost Trail and the Cascadia’s 20th anniversary
  • 20% apparel growth, with Dash up 603% and Momentum Thermal up 325%
  • Triple-digit growth in lifestyle, led by the Adrenaline GTS 10 and the returning Vanguard

Brooks also launched Ghost Amp, a new platform pairing SpringRamp technology with DNA HYPE PEBA-blend cushioning. A collaboration with Alex Zono sold out within six hours in Korea, and the brand made its New York Fashion Week debut with Crosby Studios, previewing Spring 2027 product.

Athletes and partnerships

Brandon Miller won the 800m at the London Diamond League, and Jessica McClain ran a personal-best 1:06:53 half marathon, making her the sixth-fastest American ever. Anna Gibson won the Pikes Peak Ascent, and four Brooks athletes placed in the top 10 at UTMB CCC 100K. Brian Reynolds became the first double amputee to finish the Leadville 100 and any 100-mile race, and Joe McConaughy set a Fastest Known Time on the 223-mile John Muir Trail in two days, 16 hours.

In September, Brooks signed NFL receiver Cooper Kupp, WNBA forward Maddy Westbeld and Premier League footballer Oscar Bobb as global ambassadors. It also became Official Running Partner of the Seattle Seahawks, footwear partner of Crystal Palace FC, and footwear partner for Team New Zealand at the 2028 Olympic and Commonwealth Games. Brooks joined the Mother in Sport Collective as a founding member, an alliance pledging to standardize maternity protections in sport.

Founded in 1914 and headquartered in Seattle, Brooks is a subsidiary of Berkshire Hathaway Inc.