Apparel, DTC power adidas to record quarterly profit of €1 billion

TCF POST Analysis adidas reported record quarterly revenue and operating profit for Q3 2026, led by a 19% jump in apparel sales and strong direct-to-consumer (DTC) demand, and raised its full-year profit guidance. Revenue rose 9% to €7.25 billion (7% currency-neutral), and operating profit climbed 37% to €1.01 billion, with the operating margin at 13.9%. CEO Bjørn Gulden said the results were proof the brand is doing well around the world.By product and category (currency-neutral)Apparel: Up 19%, with double-digit growth in Originals and Football and gains in Sportswear, Running and Training. Nine-month apparel growth is 28%.Footwear: Flat, as adidas kept wholesale sell-in conservative to protect full-price franchises in a promotional…